So Right Up Front here's a Disclaimer:
This post is not targeted at anyone specific, however - it is for a very specific "Person":
- TV or Radio Personalities
- Working Musician
- Elected Public Officials
If you are using a Facebook "Profile" as of your professional image:
- YOU ARE WASTING YOUR TIME -
If you are using a Facebook "Page" in addition to a "Profile" under the same or very similar name:
- YOU ARE WASTING YOUR TIME... x3 -
I'm going to make this a relatively quick post, because frankly - you've wasted enough time already - but if your name is the commodity - then you need to be operating with a mindset that gives you the most opportunities for growth as well as be able to garner those quantifiable results when you're ready to take the next step in your career.
This may be hard for you to hear but: FACEBOOK DOESN'T CARE ABOUT YOU.
Facebook only cares about 1 person: The everyday user.
NOT a public figure, tv or radio personality, politician, business or musician.
The reason for this is that person - your fan, viewer, listener, constituent, customer is worth more to Facebook than you ever will be. The faster you accept this - the better. I don't want to get into this now, and perhaps that will be a future post - but for now, here's what you absolutely need to start doing if you are hoping to take your career to the next level - whatever that may be.
Step 1 - Understand the difference:
A "Profile" is how you started on Facebook - some call it a friend page and really that's who it's only for - your personal friends, family, people who are close to you. (You are limited to 5k friends)
A "Page" is where people click to "Like" & "Follow" you.
- Please note: This is the quantifiable number that any TV & Radio Station will want to see if you apply for an on-air position, or a Venue will ask for in consideration for booking you. Your "Friends" don't matter - Only those who "Like" your page matter.
Step 2 - Notify Your "Friends"
If you've been using your Profile page for quite some time ad you don't personally know more than 70% of those friends - then it's time to write the "Dear John" post and ask them to follow you on your Page. Don't feel bad about doing this - This is absolutely professional development. Put an end time on it as well - I suggest post the message on Monday, Wednesday, & Thursday - and pull the trigger on Friday.
Step 3 - Change your Name & Purge The Friends List
Start by un-friending those you don't know personally. It may seem cruel - but it's not, it's simply business. If you wouldn't invite them over your home for dinner with your family, or if they showed up to an event with a home-made snack for you that you wouldn't dare eat (i.e. Listener Food), then unfriend.
Part 2 of this step - Change the name on your personal page to first name & middle name, or phonetic spelling or middle name, first name - something not similar to whatever your professional image name is.
If they're watching you on TV, listening to you on Radio, watching you perform, or wanting to learn more about you professionally - They should type in your Screen, Personality, or Stage name and not have to choose between sending a friend request or liking your page.
NOW - Use your Page exclusively for that professional image branding.
It's going to take a bit to get the full momentum going - but in the end, I guarantee you will see very positive, quantifiable results that can certainly help you get to the next level of whatever your career is.
As time passes you can get "Facebook Verified" which helps to push your posts to the top of the news feed. You can also put money behind your posts or in your next contract - negotiate that the company commits to boosting 1 post per week in order to maximize their investment in your talent and garner more viewers & listeners.
Bottom Line: YOUR NAME IS THE BRAND & THERE CAN ONLY BE 1 YOU! If you were to look up any national celebrity, you would not have a hard time figuring out which one is their Profile and which one is their Page - they simply have 1 place to go. This is totally about taking your personal professional brand to the next level and growing your own audience.
If you're a friend of mine in the local media or in the local music biz - you've probably heard me say all this before and as always, I'm happy to help anyone with the basics, just send me a FB message or email.
There have been a number of podcasts, blogposts, and studies out there that focus on this same topic and I really have been meaning to post this for a while. The past 2 months have been insanely busy, I've neglected to post, but I forced myself to get this done and I promise to post more frequently in the future. (Lucky You!)