What they didn’t tell businesses & organizations is that it really needs to be treated as the very powerful tool that it is - otherwise, you will see less than desired results.
- Followers watch your Live session… Live
- Followers watch your session after it has been broadcasted Live
- Followers Share your feed - During the Live or after the fact.
- Attract new followers and likes
- Garnering Subscribers who will get a notification the next time you do go Live
- Growth for your brand or organization as well as yourself.
Here are 7 helpful tips to maximize your potential with Facebook Live:
Remember TV Guide? It was a weekly magazine, delivered to your home that told you what was on and when - well, you can do the same thing with Facebook Events.
Do not sacrifice the quality of content just for the sheer fact of going Live.
You have to plan it out. Create the event, complete with a scheduled time and relevant information and then invite people & ask them to share it. Understand that the more viewers you have during the live session, the more it will rise to the top of users newsfeed organically.
You can also Boo$t the event on Facebook to your followers as well as those who may be interested in the topic. Take the time to fine tune the audience you want watching your Live Broadcast, put the budget behind it and get the word out! In some cases - this is going to be much cheaper than hosting an physical meeting or event! (You don't have to provide snacks or clean up after!)
Look, unless it’s breaking news or it’s something you happen upon while you’re out and about, It can be scheduled and those who follow you will certainly tune in if it’s a topic or subject they want to hear about!
Doing this is a much easier way to see what your typing, plus it allows you better control of tagging whether it’s the organization or location your going live from, or if it’s a different group that you’re interviewing - tagging is still extremely important as a concise subject about what your going live about.
3) Get Right Into It - Don’t hesitate
You push the start button and you see: 3..2..1..
“Hi There, this is (Name) and I’m talking about (Topic)…”
Get right into it! Don’t wait - The reason: For those who watch after you’ve done the Live broadcast - it’s dead air time and they’re gonna turn it off.
Don’t wait for the viewers to start popping up, in most cases there’s a delay anyway - just get right into the topic and have fun!
4) Don't Over-Do It
If you flood someones feed with multiple Facebook Lives, trust me: you’ll be unsubscribed from, unliked or unfriended, and even blocked. At most - I suggest only doing once a day, unless it’s a special event that you’re at - in which case, your followers should know about that well in advance and aware that you’re going to bring them into the event.
If you are doing a multi-broadcast day - Keep the session short and only feature the best of the best. If a person really wanted to see what it looked like walking around the venue or location of where it’s happening - They would have gone, otherwise: Short, Sweet, too the point, and then end it!
5) Use the right camera
If you are doing a self-session, where your giving a presentation or delivering content - It’s ok to use the “Selfie” Camera Side (the side with the screen on it) but please - Use a stand or prop the phone up on something stable that will keep the image clear and reduce the chances of a person needing to take dramamine to prevent motion sickness.
If you are covering an event, doing a walk-thru tour, or a breaking news scene, Use the back side camera. It’s a better quality camera, responds better to light, focuses much quicker, and allows you to zoom in and out. While you’re using this camera, you can see the comments and reactions as they appear and respond to them however you see fit. If you don’t need to be in the shot, then use the back camera, and yes -It’s totally fine to switch back and forth between the cameras based on what you’re trying to convey to your viewers. The better the quality of camera work, the longer people with watch.
This is really going to improve the look of the content that you are streaming and make it so much more viewer-friendly.
(Image is linked to where you can find this specific device which is $79 - otherwise a simple Google Search will bring up a number of other options)
If you’re going to be doing a walking tour of your office or through a group of people that you may ask a question of while you’re live - Tell them before you go live. Give them the heads up.
A number of reasons for this including:
- Your stream is going to look a lot better if someone is aware that you’ll be coming in with camera on and is excited to participate vs. having to explain to that person and perhaps multiple people that “Oh we’re on Facebook Live…” The person may get embarrassed and if you want them to answer a question or say something and they’re not prepared - it really makes your broadcast look hack.
- They may not want to be on the stream - you have to respect their desire for privacy, especially if this is not something thats part of their job.
For Reporters out in the field - Just because it’s a cell phone and Facebook Live, doesn’t mean it’s not the same thing as having a full sized TV Camera there with the back-pack. I’m telling you right now, you will start to loose a lot of credibility with officials and your audience if you just ambush people and telling them it’s Facebook Live while you’re live, especially if they’re working an active crime or fire scene. If they’re not in press conference mode or they’re not aware that you’re doing an live interview, you’re being deceptive to them and that official has all the rights in the world to file a complaint with your station.
Simply put - Don’t be an irresponsible hack. Take pride in what you do and do your job the right way.
As I’ve said so many times: the only way to better understand how you did and what your viewers are seeing is to watch your broadcast after you’ve done the live session and it’s posted to your timeline.
Pro-Athletes do it to improve their performance, Successful TV Personalities do it, Actors & Actresses watch film on how they came across to the audience, and I do it when I’ve recorded myself playing drums or if I do a TV appearance or a Facebook Live - the reason is simple: You are your toughest critic - use that to your advantage! Improve your performance on Facebook Live and people will want to watch!
Remember the number one thing you are trying to avoid with Facebook and any social media platform for that matter: Being Blocked.
Once someone blocks you or your organization, you will never see them again unless you give them an exceptionally good reason to unblock you. More and more people are doing it - customizing their feed, seeing what they want to see from people and organizations they like and essentially trust to deliver them worth-while content.
Ok - I've given you a lot of content here!
If you have any questions or want me to come do a training session, I'd love to hear from you!
Simply email me: email@example.com
Have Fun & Stay Social!
PS: BONUS!!! One Last Tip: Remember to silence your notifications before you go live. With any luck, it will go off just as you are saying something thats really important and it will mute out your voice in order to play whatever notification sound is set.