Quantity of Facebook users in:
Think about that for a moment: if you have a Facebook account, regardless of your privacy settings, you are subject to 1.65 Billion points of view and opinions.
Like myself - you're probably getting tired of seeing all of this served up within your news feed. It's not that you don't care about the issues - you just understand that the line between decorum and anarchy blurs very quickly on the World Wide Web.
- I am a firm supporter in the 1st Amendment of the Constitution.
- Equally a supporter in the 5th Amendment of the Constitution.
Likewise - YOU have total control of what YOU see and respond to.
All social media sites are aggressively encouraging users to provide feedback as to what it serves up to the user in their newsfeed. Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest: They all drive themselves crazy in order to deliver the best possible experience to you and make you want to stay on their sites as long as possible.
Starting with your basic profile information.
- They care mostly about 3 things: Age, Gender, Zip Code
(Have you ever noticed that when you sign up for Pandora - this is the 3 things they ask?)
If you have put the correct information in on your profile about these 3 things, then it's safe to say that 60-70% of the ads you see are relevant to you.
A few years ago on the top-right of an ad or post from a person or organization there was a tiny little "x".
If you clicked on it - it was small text with a horrible presentation, giving you the options to block or report.
Skip ahead to today where there's a slightly larger drop-down arrow which is more user-friendly, less intimidating. Click on the arrow and it reveals a nicer looking font and it gives you the option to "Hide" the post or "Unfollow" the person with explanations of what they both mean.
It also gives you the option to Report it, Save It or embed it (if there's an external link), but you can see the difference in the size and presentation of those options.
Likewise - the other social media sites have their own ways:
Twitter - You can "Mute" a person by clicking on their profile page
Pinterest - You can unfollow people or boards
YouTube - You can Unsubscribe to a channel
The answer is simple - THEY WANT YOU ON THIER SITE AS LONG AS POSSIBLE.
The longer you're on their respective site - the more ads they can serve to you.
The more you unfollow, mark irrelevant or hide - the better qualified you become for them to deliver ads that you could potentially be interested in.
Want to know what status truly scares the Facebook organization the most?
The "I'm taking a break from Facebook." status I'm sure you've seen from a few of your friends at some point in your feeds.
If Facebook could intervene at that very moment and talk the person off the ledge without really freaking them and millions of people out, they absolutely would.
But that would be weird... and creepy - as if Facebook was watching our every move (which they are)...
Also - If you're an advertiser or have a personality page on these sites - This info must be top of mind when crafting posts and sharing. You're one convenient click away from being unfollowed or blocked.
-Keep Calm & Post On
This had a tremendous affect on Facebook as they had lots of ads backed up in inventory, but reduced screen-time meant they couldn't deliver it right away. Advertisers that bid higher on there posts saw their ads delivered faster than those who did auto-bid. They also had to keep to their highly guarded, proprietary algorithm of which they follow as to not