I came up with this list of helpful tips that you can use to improve your Church Social Media Plan.
Blessed are those who "Like", for they and their organization shall be "Liked"
It's important to understand that as of now, this can only be done via your laptop or desktop computer. For a page you want to like as your Church Page, right click over the “three dot photo” on the far right of the pages cover photo and select the option to “Like as your page”
If you’re going to like a photo, status, link or event - you’ll need to select who you’re liking as by clicking on the small image on the right side of the item you wish to like and change who you’re liking as from there - specifically for that event.
** UPDATE 12/28/16: You can do this from mobile devices now, however, it's a bit tedious. Easiest way is from your laptop or desktop computer **
Blessed are those who respond to comments and messages on Facebook, for they shall be considered responsive.
Thoughtful appropriate comments are always great!
Jokes that need an explanation just don’t work… so don’t waste your time.
Blessed are those who regularly post, for they shall inherit engagement from the flock.
But remember - it’s got to be part of the plan - too much and you’ll get blocked!
Blessed are those who take photos for Facebook and Instagram, for they get the picture.
Be sure parishioners in the photo are ok with having their image posted in social media.
Also, recognize that while it's easy to connect the 2, you really shouldn't - the descriptions don't cross-translate well. Tags are not the same. Take the extra 2 min to create the right post for the right platform.
Blessed are those who Tweet relevant content, for they shall be retweeted.
I know they’re important, but 10 individual tweets of each of the 10 Commandments has been done, many times before… just saying.
Blessed are those who utilize Facebook live during a Sunday morning service - for they shall be considered not-dead.
Be sure the person who does this uses some sort of stand for the device they’re going live from… save people the trouble of purchasing motion-sickness pills.
Blessed are those who create events on the church Facebook page, for those events will be remembered and attended.
Even if you’re not getting a ton of RSVP’s - it will show up in the notifications of those who follow your page as well as in the events tabs when you include the correct address (Geo-Targeting)
It’s like the weekly bulletin you can’t throw away!
Blessed are those who boost posts thoughtfully and responsibly, for they shall see growth in a multitude of ways.
Be a good steward of the financial gifts that God has entrusted to you and strategically plan if your going to boost, and before you do - be sure you take the time to review all the details before you place the order- this will help you maximize the potential for the budget you allocate as well as the audience you reach!
(If you need a lesson or 2 on doing this... I know a guy...)
Blessed is the Rev who encourages check-in's on a Sunday Morning, for he challenges parishioners to virtually open the doors to their own network in a very real way.
Not everyone will do this, but some will - and that helps boost the organic reach your page has!
Blessed is the multi-media team who actively recruits those of the congregation to share a testimony on video with permission to share it on the various platforms - for they shall be seen as approachable and not considered "Apple Geeks"
Do I really need to go into detail on this one?
I originally wrote this as a guest post for Pastor Peter Englert of Browncroft Community Church in Rochester, NY. Pete is my brother-in-law, and sadly a Jets & Yankees fan.
(PS- Yes, I Travel. Yes, I Train. Yes, I Speak & Facilitate. and Yes, I'd love to help you create your Church Social Media Plan)